Ebara Balance Scorecard and Communication Plan Essay

Ebara Technology Incorporated Component Division is a subsidiary of Ebara Corporation. Ebara Technology is known as a Research and Development focus company, whose main subject matter is on research and development for its business operations. Ebara will always campaign for research and development to increase added value to the product and over and above research and development related cost reduction and manufacturing technologies, toward improving it competitiveness and profitability, (R&D – Ebara (n.d.)). Finance The financial perspective has the strategic objective in areas of the market shares, revenues and costs, profitability, and competitive position. On the financial viewpoint of the new F-REX 600 millimeter Chemical Mechanical Polishing System will increase the sales growth anywhere from 10% to 20%. This modification or enhancement will dictate the end results of decreasing in the cost, increase higher quality and speed, for a prompt response to customers’ needs. The operating cost will decrease anywhere from 15% to 25% for the reason that on common parts the volume will increase and with contracts already in place the forecast will go up and the price will go down. A small number of ideas turn out to be profitable for the reason of research and development, and pre-marketing costs of transforming a promising idea into a profitable product. Customer In the customer value perspective we want to look at how the customers see us in all these areas, customer retention or turnover, customer satisfaction and customer value. Our goal of retention rate is to recognize the turnover and to monitor the performance over time. â€Å"The main objective is not to be at zero, however to be at a position that is supporting our goals for  growth† (Customer Retention Strategy | Marketing MO. (n.d.)). Developing plans to increase customer loyalty and decrease turnover. Our company will set up meeting on a quarterly basis with customers with the agenda being directed at on-time delivery percent of sale from the new product, and feedback from the customers. On time delivery will be recorded and reviewed to communicate to our shareholders and employees. The company as a whole will be working with all current customers to maintain a goal 98% or better delivery performance. Feedback whether it is positive or negative from our customer is vital action for the growth of the company. Internal Business Process The internal business process is to construct a streamline process for the manufacturing process. Manufacturing objective is make sure they have create a useful and efficient process that will imposed check points at all operating locations. Paperwork will be turned in and the information is loaded into the database. The target is recorded and a weekly or monthly report is run. These reports are called Key Performance Indicator (KPI) or Key Success Indicator (KSI). â€Å"These reports are a set of quantifiable measures that the company or an industry uses to gauge or compare performance in team meeting of the strategic and operational goal† (Key Performance Indicators (KPI) Definition | Investopedia. (n.d.). These reports will be posted in all appropriate departments and meetings are set-up for discussion to talk about great performance or what we need to improve on. Learning and Growth The learning and growth of the company will depend widely on the knowledge and training of all employees. In order to achieve our vision production must be able to be ready for changes and the ability to improve. Our goal will be focus in two different areas; the first will be the production employees and the second will be document control. Our intention is for all managers and executives to keep and open communication with every employee in the company and all outsourcing suppliers of all pending and up and coming changes. Every employee and the outsourcing suppliers will go through a training program on how to build all areas of F-REX 600 millimeter Chemical Mechanical Polishing System.. Our aspiration would be to ensure  that each outside service and each and every in-house employee are trained and certified in their specified areas. Eventually we would want to see some cross-training in all the areas. On the Document Control side will also be following the same step listed above, but because changes will need to be made rapidly and some changes will need to be phased in. This department must be knowledgeable of all aspect of the Engineering Changes Notices and the Engineering Changes Orders. The goal for this department is to be conscious and mindful of Engineering Changes Orders and Engineering Changes Notices. The focus would be to make certain they have all signatures and it is approval through all levels. We will need to proceed by requiring training, cross training and certification of each of employees in this department. Conclusion The supposition of the balanced scorecard we covered all four areas: The financial side with building of the F-REX 600 millimeter Chemical Mechanical Polishing System we will be decreasing the cost, increase higher quality and speed, where the customer is getting their needs met. This proposal will bring profit because of the research and development, and pre-marketing cost changing ideas into a profitable product. Secondly on the customer perspective side, the goal is increase customers loyalty and always looking for ways to decrease the turnover rate. Customer satisfaction and customer value by encouraging face to face meeting to keep client/customers informed. The internal process is where we will find ways to improve the process. Key Performance Indicator will be set up in difference department so that each department knows how they are performing. And last is the learning and growth of the employees. We will focus on the production employees and Document Control . Training and c rossing training is a major area because of all the changes that will forthcoming. Document Control will be overwhelmed with countless changes and will need to be prime and ready for the surplus. References Customer Retention Strategy | Marketing MO. (n.d.). Retrieved from http://www.marketingmo.com/strategic-planning/customer-retention-strategy/ Key Performance Indicators (KPI) Definition | Investopedia. (n.d.). Retrieved October 16, 2014, from http://www.investopedia.com/terms/k/kpi.asp R&D – EBARA – Global Website. (n.d.). Retrieved September 26, 2014, from http://www.ebara.com/global/en/company/rd.html

Counseling Ethics Essay

Ethics are based on philosophical principles and these guidelines assist a practitioner in making the best possible decisions for the welfare of the clients and the practitioner himself. Ethics are normative or critical in nature and concern human conduct and moral decision. Morality describes decision making and judgement by an individual concerning an incident or human behaviour. This is greatly influenced by the values he or she has acquired or formed as a result of external influence or indoctrination. Value is an enduring belief that a specific that a specific end-state of conduct is desirable (McLeod, 1998). Terminal and instrumental values are two types of values where the former refer to the desired end-state of existence, for example wisdom and the later refer to the mode of conduct that leads to it, for example broad-mindedness .Values then influence and determine the decisions we choose to make in our daily lives. In providing an effective, therapeutic therapy, a practitioner helping a client encountering dilemma in decision- making may adopt the eight – step model approach to think through the ethical problems (Corey, Corey & Callanan, 2007). The steps of the model are described as follows: Step 1- Identify the problem or dilemma. In the first step the existence of the problem must be recognised. The nature of the problem has to be ascertained. Identify if it is an ethical, legal, moral, professional or clinical problem. The practitioner’s and the client’s insights regarding the problem must be examined. Consultation with the client can begin at this stage as problems are being identified. Looking at the problem from different perspectives is useful as most ethical dilemmas are complex. Step 2 – Identify the potential issues involved. From the collected information, irrelevant ones must be discarded. The critical issues must be noted and described. The welfare of those involved; their rights and responsibilities must be evaluated. Ethical principles relevant to the problem must be identified and examined with the client. In doing so the moral principles namely, autonomy, non-maleficence, beneficence, justice and fidelity must be considered and applied to the  situation. The safety and welfare of the client and practitioner cannot be compromised while potential issues are being sorted out. Step 3- Review the relevant ethics codes. The practitioner must seek guidance that can be found from the professional codes of ethics. They provide a basis for accountability, and through their enforcement, provide protection for clients from unethical practices (Corey, 1997). Practitioner must also examine the agreeability of his values with the relevant codes. Should they be in conflict, he must have a rationale to support his stance. It is essential to consider congruency of these values and ethics with those of the client’s. The practitioner must ensure clarity of the ethical codes and if they are applicable with the state laws of the region. Step 4- Know the applicable laws and regulations. The practitioner should be up to date with the specific and relevant laws that apply to the ethical issue. This is particularly critical in situations which deal with keeping or breaching of confidentiality, reporting of child or elder abuse, record keeping, assessment, diagnosis, issues pertaining to dangers to self or others and the grounds of malpractice. Step 5- Obtain consultation. Consulting with colleagues to obtain different perspectives on the problems is generally considered to be helpful. Seeking legal counsel for legal questions is prudent along with consulting a person with an expertise in an unfamiliar culture to serve a client from that culture. In addition the practitioner must understand current rules and regulations of the agency or organization that he or she is working for. It is wise for the nature of the consultation and suggestions provided to be documented. These records would illustrate the practitioner’s attempt to adhere to the community’s standard practice. Step 6- Consider possible and probable courses of action. At this point a list of a variety of courses of action may be identified  through brainstorming. The practitioner could discuss with the client as well as other professionals the available options. The possibilities could be identified for probable courses of actions and these should be documented. Step 7- Enumerate the consequences of various decisions. From the various possible courses of actions, implications of each course must be examined. The questions of who will be affected and to what extent will the client’s decision to pursue the actions affect them must be carefully examined. Again using the fundamental moral principles as a framework, the client must collaborate with the practitioner to ascertain the probable outcomes and consequences. If new ethical issues arise from the selected course of action, a re-evaluation of the action must be pursued. Step 8- Decide on what appears to be the best course of action. Careful consideration of all information received from different sources deliberately and with sensitivity to cross cultural issues is critical before making the best decision. Once making the decision, informing the supervisor, implementing and documenting the decision follows. Reflecting on the experience considering any follow up action could result in finding a solution for the client. While the procedural steps may help in resolving ethical matters, some implications may be noted. Firstly, the client enters a collaborative relationship with the practitioner. The implication is that the client with the practitioner’s help must draw out the details of the problem. This implicates that the client should refrain from coveting relevant information to enable an accurate analysis of the issue. This is to ascertain the true nature of the problem whether it is an ethical, legal, moral, professional, or clinical one. The different perspectives of the problem must be explored. What are the insights the client and practitioner have regarding the problem? (Corey et al., 2007). Failing which the consequence is an unnecessary delay in resolving the problem as there will be an inaccurate analysis of the situation. Secondly, in identifying the potential issues, all the persons involved in the problem must be identified. The implication of failing to identify any one individual who may be affected by the decision of the client would be unethical. The welfare, rights and responsibilities of those affected by the decision might create a different set of problems. The decision would then have to be reversed and a new course of action would have to be pursued. It is to therefore necessary to explore to what extent the course of the action will affect the client and the others (Corey et al., 2007). Next the values and ethics of the client and the practitioner must be evaluated and the degree of congruency noted. This implicates that the relevant ethical principles that are identified to the problem should not be in conflict with those of the client and the practitioner. If there are disagreements, then they must be supported with a rationale. If necessary, guidance must be sought from the relevant organization to clarify the professional codes to the particular problem. Otherwise consequently, the client’s decision may violate the ethical codes relevant to the issue. The client must be informed of the relevant and most recent laws or regulations that apply to the situation. He must look out for any law or regulations that have a bearing on the situation. The implication of his ignorance is that he may run into problems with the law. The practitioner too must abide by the rules, regulations and policies of the workplace. When in doubt practitioner must seek professional advice. The client must be informed of legal issues related to confidentiality, abuse of the vulnerable, record keeping and grounds for malpractice. If the practitioner discovers a criminal act by a client for example, sex with an under-aged girl he has the moral responsibility to report him. The practitioner has the ethical responsibility to discuss with the client on the implications of his actions before reporting the incident. The client must understand the implications of his actions that violate the law. The fundamental moral principles may be considered as framework for evaluating the consequences of the given course of action. The client must  decide the principles that apply to the situation specifically and prioritise them. By thinking through these ethical principles, professional can better evaluate their options in such complex situations. Prioritising the principles can help the client and practitioner to work through the steps of the decision-making model (Elizabeth, 2010). There are implications however when prioritizing one over another. The practitioner encourages the client to exercise autonomy i.e. making a free choice. In doing so, the client must have the concept of doing no harm or non-maleficence and acting in justice (Elizabeth, 2010). Conflict can arise when subscribing to justice which may result in the necessity of treating an individual differently. Though not easy to apply equal weightage to all the principles, it will help to explore an ethical dilemma and resolve it with the least damage to the welfare of those affected. The model may be useful when clients seek help in making decisions in their life regarding relationship issues. A client may be caught in a loveless marriage and be involved in an extra-marital affair and seek advice to take the next step in his life. The dilemma of whether to dissolve his marriage and move on with his life or stay in the marriage to fulfil his duties towards his wife and children is one that needs careful consideration. A divorce would mean breaking up of his family and causing a disruption in the relationship with his children. Staying in the marriage would mean the sacrifice of his love life. Analysing his situation using the model can shed light to clarify the implications of his actions and weigh the consequences. The model may help clients to make decisions at their place of work regarding conflicting work practices. An office worker may be tormented by the wrong practices of her fellow colleagues. She may be facing a dilemma as to whether to report her colleagues to the management or turn a blind eye to the situation. The model can help the client to analyse the situation and evaluate her moral values. She would then be able to make an ethical decision that would do least harm to those involved in the situation. In conclusion, the eight – step model can be a useful tool in helping a practitioner to guide clients to make sound decisions that do not have  conflict with their ethics and are aligned with the laws and regulations of the region. In doing so the practitioner must ensure that he or she is operating in the best interest of the clients.

Garden Of The Gods A State Park - 2133 Words

Garden of the Gods is a state park in Colorado Springs, Colorado. My children asked me how it came by its name and for any of you who may not understand the reasoning behind its uncommon name, I will explain. The Garden of the Gods consists of rock formations that are stunningly beautiful and graceful against the deep Colorado blue sky. If you picture the Garden of the Gods from the sky, such as how a god would see it from the heavens you will begin to understand why it is called by its unique name. The garden has countless trails through the rocks with panoramic views of breathtakingly beautiful scenery. You can walk through the rocks, on trails the park has marked out for you all year round. The trails go for miles and miles through the historic garden while some extend out to a green valley of grass that offers shade trees and endless dirt paths. This valley is off to one side of the rock formations so it offers a view of each rock separately. The park offers guided horseback ri des where anyone from a novice to an accomplished rider can enjoy the park s views and a slightly faster pace. Trained guides offer not only the phenomenal tour of the state park, but also insightful historic information that any tourist will find interesting. In addition to walking trails and horseback riding, the park is a dreamland for rock climbers. With easy starter rocks that even a child can climb, it is outdoor fun for the whole family. There are also rocks towering over the park thatShow MoreRelatedColorado : The Mountain National Park1011 Words   |  5 Pagesgeological wonder, and natural beauty, Colorado has all that to offer. Colorado is the state where The Rocky Mountain National Park was born. The geological and natural wonders of the park leave many guest visiting the area coming back for more every year. This state is also gifted with one of the biggest attraction in America: The Grand Canyon. 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Finally, when Mama receives the $10,000 insurance check, she feels that her dream can become reality, and purchases a house in Clybourned Park. Her dream drys up like a raisin in the sun when she learns that Walter gave the money to Willy Harris, who mysteriously disappears. Mama does not shatterRead MoreSome of the Aspects of Architecture Essay1425 Words   |  6 Pagessurvival became a wa y to show wealth, or power. Greek leaders and Egyptian kings charged architects with designing lavish palaces, pyramids, and even statues in order to show their importance. Designing a pyramid for an Egyptian king, thought to be a god, does not sound boring. If asked, most would say that they possess the abilities to design a simple house, or town hall. With a ruler and a pencil it would be possible for anybody to draw a rectangle or a square, divide it into rooms, and call it

Trade Unions And The Workplace - 1692 Words

Trade Unions are organisations and purpose is to look after employees in the workplace and protect their rights. The way trade unions work, is that an employee needs to become a member of a specific trade union, pays a fee to invest in the union’s operations. In turn trade unions help employees with things such as health and safety in the workplace, protection from discrimination, proper pay and leave entitlements, making sure that the workers rights are protected etc. Unions also aim to protect the interests of a union member for example, they commence campaigns and negotiations for increased pay rates and they also try to improve working conditions such as health and safety. Employees generally work in different jobs and industries so†¦show more content†¦The rights of this casual worker were also broken which were Anti-Discrimination, Unfair Dismissal which will all be addressed below. For the purpose of this report, only rights relating to this case will be detail ed below. NES RIGHTS: The National Employment Standards are ten rights the employees are entitled to and they all apply to any worker in any job. The minimum NES rights include provisions relating to the number of hours worked, such as the right to work no more than a maximum weekly total of hours, and the right to request flexible working arrangements (including variation of hours). Parental leave and Related Entitlements should be available to all non-casual employees that have family responsibilities. Annual leave is another provision under the NES rights to which all (non-casual) employees are entitled, and allows employees to take holidays. When an employee is ill, or has family issues etc, Personal Carer s and Compassionate leave entitles them to take time off to deal with their problems. Community service leave includes employees such as casual workers who can have leave for certain activities such as voluntary emergency management activities and so forth. Public holidays are days were employees get to have a day from their work and spend their own time with whatever they have. Long service leave is when workers get long service leave after they

Ray Bradbury s Fahrenheit 451 - 4443 Words

Introduction: How’d He Do That? My appreciation of a literary work was enhanced by understanding symbol when I read Fahrenheit 451 by Ray Bradbury. The science fiction novel is about Guy Montag, a man who is a firefighter. In this time, the job of a firefighter is to burn and destroy all books because reading or having books is illegal. He does his job, day by day, burning books without giving it a thought. As the novel continues, Montag realizes that books are not bad and tries to save them. He remembers a time when fire was not a destructive force; fire was also a source of warmth and comfort. In this novel, fire represents two opposing forces, depending on how it is used. The firemen use it to destroy, but Montag learns that it gives a source of a warm and comforting affect when used correctly. Chapter 1 -- Every Trip Is a Quest (Except When It’s Not) The five aspects of the QUEST are a quester, a place to go, a stated reason to go there, challenges en route, and a real reason to go there. In Harper Lee’s To Kill a Mockingbird, the quester is Atticus Finch who is a lawyer in Maycomb, Alabama during the Great Depression. He has to go to court to defend Tom Robinson, a black man accused of raping a white woman. The challenges he encounters is the town’s racist white community who wants to have Tom killed without a trial. Atticus’s reason to defend Tom is more than just defending an innocent man in court. He wants to defend Tom because it is the right thing to do; findingShow MoreRelatedRay Bradbury s Fahrenheit 4511721 Words   |  7 Pagesliterature slowly disappear from the minds of the population? This is the question that Ray Bradbury’s novel, Fahrenheit 451, attempts to answer. In this book, he describes a hypothetical world in which the population not only avoids reading, but has made owning books an unthinkable crime, with all books discovered burned, along with the houses of those who hoarded them. In this dystopian future created by Bradbury, the beauty that is literature has been replaced in society by television programs andRead MoreRay Bradbury s Fahrenheit 4511358 Words   |  6 Pagesnotice them, books were outlawed, knowledge was forbidden, and memories were hard to come by? In the 1950 novel Fahrenheit 451, author Ray Bradbury presents a society which invokes much thought about the way we live in society today. It’s a story about a lifestyle in the future that has evolved from our present, but in seemingly different worlds. Through the protagonist, Guy Montag, Bradbury makes a wider point about the dangers that a society can present. 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Montage lives in a world where his job is to burn books, and initiate a fire. The government is trying to outlaw the use of books in the city. Bradbury portrays this new wo rld through the character of Montage. Bradbury describes Montage’sRead MoreRay Bradbury s Fahrenheit 4511120 Words   |  5 Pagesindividuality suppression, and the ever-growing gap between upper and lower class. The United States is heading down the path of becoming a dystopian society. Citizens in the United States have the same general behavior as those in Ray Bradbury’s novel, Fahrenheit 451. This novel features a world where cars are fast, music is loud, and watching television is the main way to spend free time. 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Finally, Bradbury sends the message that technology is so powerful that it not only controls certain people, but an entire society as well. In the book Fahrenheit 451, Ray Bradbury describes the dangers

Abortion Pros And Cons Essay Example For Students

Abortion Pros And Cons Essay ABORTION CONTROVERSYAbortion refers to termination of pregnancy with the consent of the mother. Therefore even when the mother herself is demanding abortion, pro-lifers maintain that termination must not be allowed because it violates basic rights of the unborn child. Pro-choice quarter on the other hand, advocates a mothers right to health and feels that an unwanted child would only lead to numerous economic, social and emotional problems for the woman. The paper therefore addresses both sides of the issue and also briefly mentions that the role of the Supreme Court in this area. ABORTIONINTRODUCTION AND CONFLICTAbortion is one of the most critical issues on each American administrations agenda. This is because while every politician would love to avoid the issue altogether, public wants to know exactly what the governments stand on this particular issue is so that they would be able to judge it better. This is quite strange how stance on abortion has become an important criterion f or judging a government and it can either turn people in favor of it or completely against it depending on how government interprets its own stand. From this it is evident that people attach great degree of significance to this issue because it somehow is related to their sense of morality and tolerance. Let us understand what exactly abortion is and what is the significance of Court in this particular area of conflict. Abortion refers to termination of pregnancy at any stage and people are divided on this issue because the pro-abortion quarter thinks right to termination is connected with womens basic rights while the pro-life quarter maintains that we must also think of the child that is growing in the womb. Jerry Z. Muller (1995) writes:In contemporary American political debate, usually treated as conflicts between rival interpretations of individual rights. Those who favor abortion most often invoke the right to choose of the woman who has conceived the fetus. Those who oppose abortion focus on the right to life of the fetus. (Muller, 1997: 27-28) There is little that one quarter can do to convince the other that its stance is more appropriate because they both have valid arguments in favor of their views on the subject. But it pays to enlighten ourselves regarding both sides of the issue because if we have an open mind, deeper knowledge of the subject might help us at reaching a more a more obj ective balanced conclusion. PRO-LIFE STANCEThis quarter maintains that every child whether born or unborn has a right to life and health; therefore it is absolutely immoral for her mother to deny him this right especially when the child has not even entered the world. In other words, this section feels that if a mother has the right to life and if she could terminate the pregnancy because of her health, how she could be allowed to deny her unborn child his right to life. It is extremely important to understand that there is nothing wrong with the views of this quarter because though it may appear to be based on religious beliefs; this view is actually developed on the lines of civil rights. There are certain people in this section that would probably be atheists and still against abortion, this is because they feel that termination of pregnancy is another name for murder. They have adopted several ways of making their presence felt. Not only do they repeatedly participate in rallies and demonstration, but also some extremists among this group would actually target anti-abortions clinics and there have been several cases of arson and violence. David Whitman (1998) writes about anti-abortion violence that has peaked during the last few years:While most types of antiabortion violence have ebbed over the years, disruptive tactics like picketing, hate mail, and bomb threats reached record highs in 1997. The most common tactic, by far, is picketingNAF reported more than 7,500 incidents of picketing during 1997. Clinics in 21 of 43 states surveyed by NAF last year reported weekly or daily protests. PRO-CHOICE ARGUMENTS:The pro-choice movement on the other hand advocates rights of the mother. It maintains that a child in the womb is not a fully developed person and therefore his rights are not as important as that of the mother and similarly it is her life and health, which must be kept in mind, when decision regarding pregnancy is being made. (Gordon, 1995) Logically speaking, this group appears to have more valid and reasonable arguments in favor of its stance in the subject but there are certain extremes, which are to be avoided by this group. This is because it is the extreme views, which have turned pro-lifers against pro-choice group. The extreme involves not considering the unborn child a human being even in the final stage of pregnancy. It is true that a child cannot be called a person in prenatal stage, but still he is a fully developed human being when pregnancy has reached the end of its term. Therefore to support abortion at this stage is absolutely wrong because it would be the same thing as killing a human being. Presidential Influence on Teenage Drug Abuse EssayCONCLUSION:Now that we have examined the issue closely, it is clear that abortion is one of the most pressing contemporary issues facing the political, legal and social circles. While each person may have his own reasons for supporting or condemning abortion, still it would be important to find a middle ground for permanent resolution of this issue. We cannot remain impartial on this subject because it is certainly connected with our moral and religious values, but in order to avoid a major conflict, we must advocate tolerance and patience. No matter how we feel about the issue, it is certainly not socially or morally acceptable to hurt or harass people with conflicting views. REFERENCES1)Muller, Jerry Z, The conservative case for abortion: family values vs. family planning. (The New Republic: 1995). 27-282)David Whitman, Abortion: the untold story. (U.S. News ; World Report: 1998), 20. 3)Gordon, Doris, Abortion and Rights: Applying Libertarian Principles Correctly Vol. 1, (Contemporary Womens Issues Database: 1995). 134-140. 4)Katha Pollit, Abortion in American History; (The Atlantic Monthly: 1997). 111-115. 5)ROE V. WADE COURT DECISION: Available Online: http://www.roevwade.org/index2.html, (Accessed 16th July 2005)

Top Ten Events for Content Marketers in 2017

Author Fran Lebowitz once said, â€Å"you’re only as good as your last haircut.† This also rings true with content marketing– the industry is always changing and using last year’s strategies won’t necessarily cut it this year. You can stay up-to-date on the latest trends with blog posts and webinars. But sometimes, in order to take your skills to the next level, you need to get out and see what the innovators of our industry are doing. With so many content marketing conferences to choose from, we’ve selected ten of the best North American events we think will educate and inspire you in 2017. Altitude Summit Palm Springs, California: January 31 – February 3 Created for entrepreneurs and content creators, the Altitude Summit is perfect for smaller businesses, bloggers and content marketers. Network with other content creators and learn from various experts at the forefront of content marketing. Key Speakers: Martha Stewart, Businesswoman and TV Personality Jessica Alba, Actress, Model and Businesswoman Ben Silbermann, CEO, Pinterest Luvvie Ajayi, Speaker and Digital Strategist Sarah Michelle Gellar, Actress, Producer and Entrepreneur Content2Conversion Scottsdale, Arizona: February 20 – 22 With over 800 marketers in attendance, the Content2Conversion conference is set in beautiful surroundings and provides the perfect backdrop for content marketing experts to learn, socialize and share ideas. The keynote speaker is Jonah Berger, bestselling author of â€Å"Contagious: Why Things Catch On.† As well as the numerous talks, you can test drive the latest content tools and apps and get an insider’s look at award-winning content strategies from previous content award winners. Key Speakers: Jonah Berger, Author, â€Å"Contagious: Why Things Catch On† Jeff Marcoux, CMO Lead for Worldwide Enterprise Marketing, Microsoft Dave Bruno, Marketing Director, Aptos Chip Woerner, Vice President of Marketing Operations, Oracle Rebecca Lieb, Author, â€Å"The Truth About Search Engine Optimization and Content Marketing† Digital Marketing Innovation Summit New York: March 8 – 9 Featuring over 25 industry expert keynote presentations, 25 case studies presented from Fortune 500 companies and attended by more than 150 digital marketing leaders. Join in with the interactive workshops in social and content strategy and watch all the presentations on demand after the summit. It’s the ideal place to learn how to develop brand loyalty and refine your audience engagement strategy. Alexander Chung, Vice President Marketing, BuzzFeed Scott Stanchak, MD, Mobile Marketing, The New York Times Mindy Stockfield, SVP, Marketing, Viacom Kids Family Group Teal Newland, Senior Vice President, Marketing Partner Management, Condà © Nast Jerome Hiquet, Chief Marketing Officer, Tough Mudder Adobe Summit Las Vegas: March 19 – 23 This is one of the leading conferences for digital marketing professionals looking to attract and engage more customers. With hundreds of experts in attendance and over 200 sessions and workshops, you’ll learn the latest tools and trends in digital marketing that you’re most interested in. Key Sessions: Cross-channel Marketing Customer Experience Data-driven Marketing Mobile Marketing Programmatic Advertising Intelligent Content Conference Las Vegas: March 28 – 30 Hosted by the Content Marketing Institute, this conference is specifically designed for content creators and publishers. With around 400 attendees, and courses ranging from beginner to advanced, there’s something for everyone. Topics include how to scale content production, reusing and repurposing legacy content and the diffusion of content across platforms. Key Speakers: Carlos Abler, Leader of Online Content Strategy, 3M Global eTransformation Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions, Inc. Katerina Neal, Head of Content Marketing, Cisco Joe Pulizzi, Founder, Content Marketing Institute Paul Poetzer, Founder and CEO, PR 20/20 Digimarcon Cruise Port Canaveral, Florida: April 16 – 23 Want to learn new skills while you soak up the sun on a Caribbean island? Set aboard a cruise ship, this conference features some of the best speakers in the digital marketing arena. Learn how to build traffic and brand awareness, improve customer experience, develop your social media and analytics skills and so much more. It’s the perfect setting to meet new people, gain new insights and become inspired. If you can’t make the cruise, Digimarcon also hosts marketing events in New York, Toronto and Santa Monica, from early May to mid-June. Key Speakers: Aaron Polmeer, CEO Cruise Host, Search Experiences Ronell Smith, Associate, Moz Jena Apgar, Founder, Brand Dot Blog Shevy Shafie, Chief Executive Officer, Marstudio Bruce May, Chief Executive Officer, Axix Group Nashville, Tennessee: April 19 -21 Bringing together some of the world’s top marketers to share tips and stories, Marketing United is packed with sessions and expert speakers to keep you up to date on the latest content marketing developments. Key Speakers: TBD MozCon Seattle, Washington: July 17 – 19 Expect around 800 people to attend this less formal event. Over three days, you can enjoy actionable advice from industry leaders in SEO, social media, content marketing, brand development, analytics and more. Chat with the speakers, meet Moz staff and connect with other like-minded content marketers. Key Speakers: Alex Stein, Wayfair Pete Meyers, Moz Joanna Wiebe, Copy Hackers, Justine Jordan, Litmus Kristen Craft, Wistia LeadsCon New York: August 21 – 23 With more of a focus on B2B lead generation, LeadsCon is attended each year by more than 2000 professionals looking for insights into lead generation, SEO, conversions and website optimization. As well as special events, workshops and a long list of speakers, it’s a great networking opportunity. Note: On Monday, August 22 join content marketing expert Michael Brenner (CEO, Marketing Insider Group) for a three-hour workshop entitled: â€Å"Building a Content Marketing Plan that Converts.† Key Speakers: TBD Content Marketing World Cleveland, Ohio: September 5 – 8 This is one of the largest content marketing conferences in the world, with over 150 sessions and 200 speakers. Hosted by the Content Marketing Institute, it gives marketing professionals one of the best opportunities to learn new skills and network with the best in the industry. In 2015, Kevin Spacey was the keynote speaker – this year’s speakers are still to be announced. Key Speakers: TBD Over to You Before you consider which conferences will be best to visit, think about what your key marketing goals are, take a look at the detailed agendas listed on each conference website and read the feedback from past attendees. So what are you waiting for? Clear your calendar, pack your bags and hit the road to make your content marketing more effective!